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Forge Procurement
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Hotel FF&E Design & Sourcing

Forged for your property and business.

Forge Procurement is a hotel FF&E design and sourcing partner. We design it with you, manufacture and procure it worldwide, and deliver it to your door. And as hotel owners ourselves, we know exactly what's riding on it.

Located in Salt Lake City, UT · Delivering anywhere in the USA
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Who We Are

We're hotel owners. We built the procurement partner we always needed.

Every PIP and every renovation-heavy acquisition came with the same headache: FF&E that was slow, overpriced, and painful to coordinate. So we built a better way: efficient, effective, and proven on our own properties.

What started in-house grew into a business furnishing our hotels and those of friends and family. Now we're ready to take on more projects, with every piece spec'd the way we'd spec our own: durable, brand-compliant, and priced to make the pro forma work.

The Process

FF&E for PIPs, new construction, renovations, and brand changes.

From the first call to long after install, we handle every step, and everything your property needs along the way: flooring and surfaces, guest-room furniture, soft goods, lighting, TVs, and more.

01 / 07
DISCOVERY PHASE
Connect & Learn

It starts with a discovery call, where we learn everything about your property and what you need: PIP, budget, brand changes, waivers, timelines. As hotel owners ourselves, we understand all of it.

Discovery call to scope needs and priorities
WhatsApp group with all stakeholders
Every decision and need tracked in one place
02 / 07
DESIGN PHASE
Scan & Design

We get to know your property first: a full scan becomes CAD files, so no measurement or count gets missed. Then you review our selections and approve what you need.

Full scan → CAD files, every measurement and count
Your maintenance team pitches in (windows, access, counts)
Renderings, moodboards, and samples to review and approve
Brand approval: we assist, but the sign-off and any brand delays stay with you
03 / 07
MANUFACTURING PHASE
Manufacture

Production starts, custom and solid where it counts: contract-grade pieces, priced to make sense.

04 / 07
SHIPPING PHASE
Pack & Load

Packaging engineered to survive the road and make install easy on the other end, crate by crate, with the paperwork to match.

Inspection reports, loading lists, and packing docs, the same paperwork you'd expect from an offshore vendor, so you know exactly what's in every crate
Final payment is due at this point, before anything leaves our warehouse and officially ships
05 / 07
SHIPPING PHASE
Ship & Track

We handle freight and customs by sea, rail, and truck, and keep you tracking the whole way, from Salt Lake City to anywhere in the USA.

Live tracking so you know when to expect delivery
Unloading is yours to handle, so be ready the moment freight arrives
Trucks stay on site about 3 hours, so we recommend a forklift, storage (containers), and a skilled crew ready to go
06 / 07
INSTALLATION PHASE
Inspect & Install

The install itself is yours to staff. We don't provide GCs, but we're glad to recommend ones we trust; finding the right partner (or hiring your own crew) is the owner's call. And we stay on it with you until every room is right.

Recommendations for GCs and installers we trust
Items damaged in shipment, missing, or short? We resolve them fast
Replacements and add-ons sourced to keep the project on track
07 / 07
COMPLETION PHASE
Stay

Your rooms are guest-ready, and we're owner-ready. Long after the last crate is unpacked, we're still on call for replacements, reorders, new items, new projects, and whatever comes next. Staying with you is the part we're proudest of.

Schedule
Pricing

Clear Pricing and Roadmap

Two fees: a Design Fee to do the designs, and a Procurement Fee for us to coordinate, manufacture, and ship. Both are tied to industry-standard milestones, so you always know what's due, and when, with no surprises along the way. And we don't change pricing on you once we sign.

Our step in the process
Payment due
Owner responsibility

Every project is scoped individually. Exact figures are confirmed in your proposal after the discovery call.

Forge Procurement
Ownership
STEP 01
Connect & Learn
Design Fee
Due before design begins
STEP 02
Scan & Design
Owner
Secures brand approval
Procurement Fee · Deposit
50% due to start the build
STEP 03
Manufacture
STEP 04
Pack & Load
Procurement Fee · Balance
Remaining 50% due before it ships
STEP 05
Ship & Track
Owner
Inspect & install on site
STEP 06
Stay
Projects

Work we're proud to stand behind.

Case studies in progress. Project photography drops in here.
project photo
Cedar City, UT
The Cairn Hotel, an Ascend Collection Hotel
project photo
Rock Springs, WY
Comfort Inn & Suites
project photo
Durango, CO
Super 8
project photo
Logan, UT
La Quinta Inn & Suites
Contact

Schedule a call.

Tell us about your property and timeline. We'll come back with a plan, usually within one business day.

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